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FencingAustin, TX

47 New Calls in 90 Days — How an Austin Fencing Company Stopped Relying on Word of Mouth

47New Calls in 90 Days

Client Overview

A residential and commercial fencing company in Austin, Texas. Two brothers running a crew of 6, in business for 8 years. They'd built a solid reputation through referrals but had never invested in marketing. When a larger competitor moved into their area and started running ads, they noticed the referral pipeline wasn't enough anymore.

The Challenge

Their website was a GoDaddy template — generic stock photos of fences they didn't install, a single "Contact Us" page, and no information about their actual services or service area. Their Google Business Profile existed but was unverified, with zero reviews and an incomplete listing. They had no social media presence at all. The new competitor had 87 Google reviews, a polished website, and was running Google Ads for every fencing keyword in Austin.

They were losing bids to a company whose work wasn't as good — because that company was easier to find and looked more credible online.

What We Did

Website

Weeks 1–3

Built a custom 11-page WordPress website: homepage, 6 service pages (wood fencing, chain link, iron/metal, vinyl, commercial, gates and access), gallery organized by material type, service area page covering Austin and 8 surrounding cities, about page with crew photos, and contact page with quote request form.

Google Business Profile

Weeks 1–4

Claimed and verified the listing. Added 30+ project photos organized by fence type. Complete business description with every relevant service category. Weekly posts showcasing completed projects. Initiated a review request workflow — after every completed job, the owner sends a 2-tap review link to the customer.

SEO Content

Months 1–3

Published 16 blog articles targeting Austin fencing keywords: "Austin fence company," "wood fence installation Austin TX," "how much does a fence cost in Austin," "best fencing material for Texas heat," and 12 more. Four articles specifically targeted the surrounding cities they serve.

Social Media

Ongoing

Created Instagram and Facebook business pages. Posted 5x/week: completed project photos (with customer permission), time-lapse installation videos, material comparison posts, and seasonal content. The time-lapse videos performed particularly well — one reached 12,000 views organically.

The Results

Monthly website visitors

Before: 12
After: 289

+2,308%

Monthly calls from website

Before: 0
After: 31

—

Monthly quote form submissions

Before: 0
After: 16

—

Google Business Profile views

Before: 85/mo
After: 2,460/mo

+2,794%

GBP phone calls

Before: 0/mo
After: 22/mo

—

Google reviews

Before: 0
After: 24

+24 new

Average Google rating

Before: N/A
After: 4.8

—

Ranking: "Austin fence company"

Before: Not in top 100
After: Position 6

Page 1

Ranking: "wood fence Austin TX"

Before: Not in top 100
After: Position 9

Page 1

Instagram followers

Before: 0
After: 847

—

47 total new phone calls in 90 days across website and Google Business Profile — from a business that had received zero online leads in its entire 8-year history. The brothers estimated that they closed 60% of those calls, with an average job value of $4,200. That's approximately $118,000 in new revenue from online leads in the first quarter.

“We almost didn't do it because we figured nobody finds a fence company on the internet. Turns out everybody does. We've got more work than we can handle right now.”

— Carlos D., Co-owner, fencing company in Austin

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