Terms of Service

1. Introduction and Acceptance

These Terms of Service (“Terms”) govern your use of the website lead-torch.com (the “Site”) and all services provided by LeadTorch (“we,” “us,” or “our”). By accessing our Site, using our services, or entering into a service agreement with us, you agree to be bound by these Terms.

If you do not agree to these Terms, do not use our Site or services.

These Terms apply to all visitors, prospects, and clients. Certain sections apply specifically to paying clients and are identified as such.

2. Service Description

LeadTorch provides digital marketing services to home services businesses, including but not limited to:

• Custom website design, development, and hosting
• Search engine optimization (SEO) content creation and management
• Google Business Profile optimization and management
• Social media content creation and scheduling
• Weekly performance reporting
• Ongoing marketing strategy and execution

Demonstration preview websites

As part of our outreach process, we may create a demonstration preview website for your business before you become a client. This preview is built using publicly available information about your business and is intended solely to demonstrate what an improved online presence could look like. Demonstration previews are not live websites and are not indexed by search engines. They are hosted on our infrastructure and accessible only via a direct link.

You are under no obligation to purchase our services after receiving a preview. If you do not wish to have a preview created for your business, or if a preview has been created and you would like it removed, contact us at the address listed in Section 15 and we will remove it within 7 days.

AI-assisted service delivery

LeadTorch delivers its services using artificial intelligence tools, automated systems, and proprietary AI agents operating under human oversight and direction. This means:

• Website designs, layouts, and code may be generated or assisted by AI tools.
• SEO content, blog articles, service page copy, and social media posts may be written by AI systems.
• Market research, competitive analysis, and performance reporting may be compiled and generated by automated systems.
• Google Business Profile updates and optimization tasks may be executed by automated systems.

All AI-generated deliverables are reviewed, directed, and quality-controlled by our human team. We do not publish content on your behalf that has not passed our internal quality standards.

By engaging our services, you acknowledge that your deliverables are produced using AI-assisted processes. The quality, consistency, and volume of work we deliver at our price point is made possible by this approach. It is the same reason 15 specialists can work on your business every day at $1,497/month — a staffing model that would be impossible with traditional human-only labor at this price.

If you have questions or concerns about our use of AI in delivering your services, contact us at the address listed in Section 15.

3. Client Relationship and Service Agreement

These Terms apply generally to all users of our Site. When you become a paying client, you will also be subject to a separate service agreement that specifies your selected plan, pricing, deliverables, and start date.

In the event of a conflict between these Terms and your service agreement, the service agreement takes precedence for matters it specifically addresses.

Services begin on the start date specified in your service agreement. We will make reasonable efforts to complete onboarding and launch your website and marketing systems within the timeline communicated during your strategy call, but specific launch dates are estimates and not guaranteed deadlines.

4. Payment Terms

This section applies to paying clients only.

Fees. Service fees are billed monthly at the rate specified in your service agreement. The current starting rate is $1,497 per month. Rates may vary based on the scope of services selected.

Billing cycle. Your billing cycle begins on the start date in your service agreement and recurs on the same date each month. If the billing date falls on a day that does not exist in a given month (e.g., the 31st), billing occurs on the last day of that month.

Payment method. Payments are processed via Stripe. You authorize us to charge your payment method on file on each billing date. You are responsible for keeping your payment information current.

Late payment. If a payment fails, we will notify you and make reasonable attempts to process the payment over the following 7 days. If payment is not received within 14 days of the billing date, we reserve the right to suspend services until the outstanding balance is paid. Suspension of services does not cancel your agreement or waive the outstanding balance.

Setup fee. A one-time setup fee of $497 applies to all new accounts. This covers website build, Google Business Profile optimization, and full account configuration. No other onboarding fees or one-time charges apply unless explicitly stated in your service agreement.

Taxes. Fees are exclusive of applicable taxes. You are responsible for any sales tax, value-added tax, or other taxes imposed by your jurisdiction.

Refunds. Monthly service fees are non-refundable once the billing period has begun. If you cancel mid-cycle, you will retain access to services through the end of the current billing period but will not receive a prorated refund for the remaining days. See Section 5 for cancellation details.

5. Cancellation Policy

This section applies to paying clients only.

Month-to-month. All LeadTorch service plans are month-to-month. There are no long-term contracts, minimum commitments, or early termination fees unless your service agreement explicitly states otherwise.

How to cancel. You may cancel your service at any time by notifying us in writing — via email to the address listed in Section 15, or through any written communication channel we have established with you (e.g., Slack, client portal). Verbal cancellation requests are not sufficient.

Effective date. Cancellation takes effect at the end of your current billing period. You will continue to receive services and retain access to your deliverables through that date.

After cancellation:

• Your custom website: See Section 6 (Intellectual Property) for ownership and transfer details.
• SEO content and blog articles: See Section 6.
• Social media accounts: Any social media accounts we manage on your behalf remain under your ownership. We will transfer administrative access back to you and remove our access within 14 days of cancellation.
• Google Business Profile: Ownership remains with you at all times. We will remove our management access within 14 days of cancellation.
• Hosting: If your website is hosted on our infrastructure, we will maintain hosting for 30 days after your cancellation effective date to allow you time to migrate. After 30 days, the site will be taken offline unless you have arranged alternative hosting. We will provide reasonable assistance with migration upon request.

Cancellation by LeadTorch. We reserve the right to cancel your service with 30 days' written notice for any reason. If we cancel your service, you will not be charged beyond the current billing period and we will provide full cooperation on asset transfer per Section 6.

6. Intellectual Property

This section defines who owns what. It is one of the most important sections of these Terms.

Your business identity. You retain full ownership of your business name, logos, trademarks, trade dress, photos, and any other materials you provide to us. Our use of these materials is limited to providing the services described in your service agreement.

Website — built during active service

The custom website we build for your business is created as a work product of our service to you. Upon full payment of all outstanding invoices:

• You own the website content — all text, images you provided, blog articles, service descriptions, and page copy.
• You own the website design and layout as delivered to you.
• You receive a perpetual, irrevocable, non-exclusive license to the underlying website code and templates used to build your site.
• You may export, migrate, and continue to use your website after cancellation without restriction.

Important note on AI-generated content and copyright. As described in Section 2, deliverables including website copy, blog articles, SEO content, and social media posts may be generated or substantially assisted by artificial intelligence tools. The U.S. Copyright Office has indicated that works generated solely by AI without sufficient human authorship may not be eligible for copyright registration. While we apply human oversight, direction, and editorial judgment to all deliverables, we cannot guarantee that any specific piece of AI-assisted content will qualify for copyright protection under current or future law.

This means that while you own the deliverables we create for you (per the terms above), third parties may be able to copy AI-generated portions of that content without infringing your copyright. We make no representations or warranties regarding the copyrightability of AI-generated deliverables.

If copyright protection is critical for specific content (such as a tagline, brand story, or key marketing message), we recommend having that content written or substantially revised by a human author, and we will accommodate such requests.

While your invoices are current, you may request a full export of your website files at any time and we will provide them within 14 days.

If you have unpaid invoices at the time of cancellation, we retain the right to withhold delivery of website files until the outstanding balance is resolved. This does not affect your ownership of the content itself — only the delivery of the packaged files.

Website — demonstration preview (pre-client)

Demonstration preview websites created before you become a client are owned by LeadTorch. They are internal demonstration materials. If you become a client, your preview may be used as a starting point for your actual website, at which point the ownership terms above apply. If you do not become a client, the preview will be removed per our Privacy Policy.

SEO content and blog articles

All SEO content, blog articles, and written materials created by LeadTorch for your business during active service are owned by you upon full payment. You may continue to use, republish, and modify this content after cancellation. The AI-generated content copyright notice above (under “Website — built during active service”) applies equally to all written deliverables.

LeadTorch intellectual property

We retain ownership of our proprietary tools, systems, processes, software, agent architectures, templates (in their generic/unmodified form), and methodologies. Nothing in these Terms transfers ownership of our internal systems to you.

We also retain the right to use generalized knowledge, techniques, and non-confidential learnings gained from providing services to you. This does not include your confidential business information, client data, or proprietary materials.

Portfolio and case study usage

We may use anonymized screenshots, performance metrics, and descriptions of work performed for your business in our portfolio, case studies, and marketing materials — unless you explicitly opt out in writing. We will not use your business name, logo, or identifying information in portfolio materials without your written consent.

7. Client Responsibilities

This section applies to paying clients only.

To deliver our services effectively, we need your cooperation on certain matters:

• Access. You agree to provide timely access to accounts and platforms we need to manage, including your Google Business Profile, social media accounts, domain registrar, and any other platforms relevant to the services.
• Content. If our services require your input (such as photos of completed projects, business information, or approval of content), you agree to provide this within a reasonable timeframe. Delays in providing requested materials may delay service delivery.
• Accuracy. You are responsible for the accuracy of the business information you provide to us, including business name, contact details, service descriptions, licensing information, and service area.
• Communication. You agree to maintain at least one active communication channel with us (email at minimum) and to respond to time-sensitive requests within 5 business days.
• Legal compliance. You are responsible for ensuring that your business holds all required licenses, permits, and insurance for the services you offer. We are a marketing provider, not a licensing or compliance authority.

8. Confidentiality

Both parties agree to keep confidential any proprietary or sensitive information shared during the course of the service relationship. This includes but is not limited to:

• Your business financial information, client lists, and pricing
• Our proprietary systems, tools, agent architectures, and internal processes
• Any information either party designates as confidential

Confidentiality obligations survive termination of the service relationship for a period of 2 years.

Confidentiality does not apply to information that is publicly available, independently developed, lawfully received from a third party, or required to be disclosed by law.

9. Limitation of Liability

To the maximum extent permitted by applicable law:

No guarantee of results. Digital marketing outcomes depend on many factors outside our control, including market conditions, competition, search engine algorithm changes, social media platform policies, seasonal demand, and the quality of your underlying service. We do not guarantee specific results, including specific call volumes, lead counts, search rankings, or revenue increases. Historical performance data and projections shared during strategy calls or in reports are informational estimates, not guarantees.

Limitation of damages. In no event shall LeadTorch's total liability to you for any claims arising from or related to our services exceed the total amount you have paid to LeadTorch in the 3 months immediately preceding the event giving rise to the claim.

Exclusion of consequential damages. In no event shall LeadTorch be liable for any indirect, incidental, special, consequential, or punitive damages, including but not limited to lost profits, lost revenue, lost business opportunities, or loss of data, even if we have been advised of the possibility of such damages.

Third-party services. We rely on third-party platforms and services (including but not limited to Google, Facebook, Instagram, WordPress, Stripe, Calendly, and various hosting providers) to deliver our services. We are not liable for outages, policy changes, algorithm updates, account suspensions, or other actions taken by third-party platforms that affect the delivery or performance of our services. We will make reasonable efforts to mitigate the impact of such events.

Website availability. While we make reasonable efforts to maintain the availability of websites we host, we do not guarantee 100% uptime. We are not liable for website downtime caused by hosting provider outages, DDoS attacks, scheduled maintenance, or force majeure events.

10. Indemnification

You agree to indemnify, defend, and hold harmless LeadTorch, its founder(s), team members, and affiliates from any claims, damages, losses, liabilities, costs, and expenses (including reasonable legal fees) arising from:

• Your breach of these Terms
• Your violation of any applicable law or regulation
• Any content or materials you provide to us that infringe on the intellectual property or other rights of a third party
• Any claims by your customers, employees, or third parties arising from your business operations

11. Acceptable Use

You agree not to use our Site or services to:

• Violate any applicable law or regulation
• Infringe on the intellectual property or other rights of any third party
• Transmit any material that is defamatory, obscene, threatening, or otherwise objectionable
• Misrepresent your business, services, licensing, or qualifications
• Interfere with or attempt to gain unauthorized access to our systems, other users' accounts, or third-party services
• Use our services to promote businesses or activities that are unlawful in your jurisdiction

We reserve the right to refuse or terminate service to anyone who violates these provisions.

12. Dispute Resolution

In the event of a dispute arising from or relating to these Terms or our services, both parties agree to first attempt to resolve the dispute through good-faith informal negotiation. Either party may initiate this process by sending a written description of the dispute to the other party.

If the dispute is not resolved within 30 days of the initial written notice, either party may pursue resolution through binding arbitration administered under the rules of the American Arbitration Association. Arbitration will be conducted by a single arbitrator in [City, State].

Both parties agree that any dispute resolution proceedings will be conducted on an individual basis and not as part of a class, consolidated, or representative action.

Notwithstanding the above, either party may seek injunctive or other equitable relief in any court of competent jurisdiction to prevent the actual or threatened infringement of intellectual property rights or disclosure of confidential information.

13. Governing Law

These Terms are governed by and construed in accordance with the laws of the State of [State], without regard to its conflict of law provisions.

14. Changes to These Terms

We may update these Terms from time to time. When we make changes, we will update the “Last updated” date at the top of this page.

For non-material changes, continued use of our Site or services after the updated Terms are posted constitutes acceptance of the changes.

For material changes that significantly affect your rights or obligations, we will make reasonable efforts to notify you at least 30 days in advance (for example, via email or a notice on our Site). If you do not agree to the revised Terms, you may cancel your service per Section 5.

15. Contact Information

If you have questions about these Terms, need to submit a cancellation request, or have a dispute to raise, contact us at:

LeadTorch
Email: [legal@lead-torch.com]
Mailing address: [Physical mailing address]

16. Severability

If any provision of these Terms is found to be unenforceable or invalid by a court of competent jurisdiction, that provision will be enforced to the maximum extent permissible and the remaining provisions will remain in full force and effect.

17. Entire Agreement

These Terms, together with our Privacy Policy and any service agreement you enter into with us, constitute the entire agreement between you and LeadTorch regarding the use of our Site and services. These Terms supersede any prior agreements, communications, or understandings, whether written or oral, relating to the subject matter herein.